This was a 360 campaign launching the new Jack Wills denim collection to a Gen Z audience to uphold the brand's recent rebrand to keep up their relevance.
We created this work using influences from 90s denim campaigns. Creating an OOH and TV ad alongside a TikTok campaign using the #JustJack to target our Gen Z audience.
The initial idea behind this campaign was to show a range of people rather than sticking to generic 90s denim ads that focused purely on models and looks. Therefore when casting, we contacted a variety of influencers that niched in a range of skills; comedy, models and dancers.
The dance trend under #JustJack engaged a large amount of views which resulted in to the Gen Z buying behaviours.